About Bob

Selling a home in today’s fast-moving real estate market requires more than a sign in the yard—it demands strategy, insight, and precision. My approach begins with truly listening to you. I take the time to understand your goals and uncover what makes your property stand out in the marketplace.

 

From there, I create a tailored marketing plan designed to highlight your home’s strengths and attract qualified buyers across all available channels. My focus is on maximizing visibility, generating strong interest, and ensuring potential buyers can clearly see why your home is the right choice.

 

Throughout the process, I manage every detail with care to avoid surprises and ensure a smooth, successful closing. My goal is simple: deliver results efficiently, strategically, and with your best interests at the center.

 

Working with buyers means understanding both the heart and the numbers. I begin by listening carefully as you describe your ideal home—your lifestyle, your priorities, your non-negotiables—so I can recognize the right property the moment it appears.

 

In a competitive market, preparation is everything. I’ll help you stay grounded in what’s achievable within your budget while positioning you to make a compelling, strategic offer when the right home hits the market. My goal is to guide you confidently through every step of the buying process so you feel informed, supported, and ready to act decisively.

 

I grew up in New Jersey and earned my BA in Economics with a Business Minor from Rutgers University, where I also received the prestigious Rutgers Gold Key Award for leadership and service. My professional path began in accounting with Price Waterhouse & Co. and later Touche Ross & Co. in San Francisco, where I became a CPA and completed an MBA in Finance.

 

My career progressed into financial roles, including Senior Financial Analyst for Levi Strauss & Co., Controller for the Levi Strauss Foundation, and Corporate Controller for a multi-unit Bay Area retailer. These experiences trained me to think analytically, plan strategically, and deliver results under pressure—skills that translate directly into evaluating properties, determining market values, crafting marketing strategies, and negotiating effectively for my clients.

 

I sell real estate because I genuinely love it. Having bought and sold many homes with my wife, Helen, I’ve developed a deep appreciation for architectural design, functionality, and the emotional connection people have with their homes. Helping clients achieve the same success and confidence in their real estate decisions is what motivates me every day.

 

Whether you’re buying or selling, my goal is to ensure you feel supported, informed, and empowered—knowing we will get the job done the right way.